Conversion Strategies


The idea of investing in a venue, building, or land, for a purpose different than that for which it was originally designed, can upshoot us in bringing advantageous results when wisely done.

The event spaces are quite versatile in their structural attributes that allow it to turn into a multitude of other businesses. 

ROD Event Spaces helps you identify businesses that are profitable and trendy, thanks to our long-standing relationships with other divisions at ROD Investments. Our strategy is to turn unprofitable portfolios into different businesses that will fill a gap in the market that is caused by unavoidable yet globally effective circumstances. 

Our synergy-rich divisions allow us to be cost-efficient and deliver extraordinary results in conversion.


The events industry as we understand it can be asset-heavy or lack the management exploits the business to its full potential. ROD Investments teams are masterful in solving a wide range of industry-specific issues as well as refining business models even the ones that are held back by KPI constraints. Event spaces can be converted into a revenue generator such as high yields warehouses for retail. Just like ROD divisions can convert any conventional property into event spaces like halls, wedding spaces, etc.

ROD Event Spaces team specializes in repurposing by collaborating with our stand-alone, yet synergy-rich divisions i.e. ROD Retail, ROD Development, ROD M&A, and many other divisions. 


Factors destabilizing the economy are directly connected to the businesses and their development. Our clients that experienced a downturn on developments that were built for specific purposes i.e. Event spaces, restaurants, retail spaces, have benefited from our team’s practiced conversion strategy implementation.

Instances that can cause immediate and unlikely ups and downs in consumer demand, such as COVID – 19 pandemic, leave a long-lasting change in consumer behaviour. Therefore, we strategize converting events spaces into other sports spaces, and vice-versa with a deployable, well-mapped out repurposing strategy to navigate the unknown.

Our analytically sound team at ROD Event Spaces follows an approach where they combine economic data with trends in industries to pipe down the scenarios and of course, recommend the best conversion strategies for our clients


Real estate projects while under development, offer a wide variety of options of conversion but a minor error can sometimes cause piling up of undisputable expenses in terms of money and time when discussing further conversion to the property. 

Therefore, at ROD Event Spaces, we evaluate all the regulatory, technical, or financial and other aspects of development and document the details for our clients and form a strategy to uplift the economic returns/yield on the project.

Conversion strategies in adverse times 

A very large event space that was converted into an F&B business as the fall of events organisation due to the pandemic had a huge effect on the business. The strategy of the repurposed model was to take advantage of the professional resources in common with the F&B business, and adapt the space. 

Rodschinson's team of real estate experts


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